Media Sponsorship

www.strathmore.org

The Kennedy Center
http://www.kennedy-center./programs/jazz

National Geographic Live
http://www.nationalgeographic.com/nglive/washingtondc/s2008/concerts/index.html

Planet Arlington
www.planetarlington.com




PUBLIC SERVICE ANNOUNCEMENT - GUIDELINES
(as of 8-15-2007)

"WPFW programming will make the concept of community radio real by providing the local majority population with important and relevant education, information, and entertainment."  (Excerpt from WPFW Mission Statement)

Written Public Service Announcements (PSAs) are the means by which important and relevant community-based education, information, and entertainment is provided to the community at-large.  

Written Public service announcements must be submitted in hard copy, and addressed to the attention of Bobby Hill, WPFW Program Director.   There are only two delivery options:

1) Mailed or hand-delivered to: 

WPFW-Washington, 2390 Champlain St., NW, Washington, DC 20009

2) E-mailed as an attachment to:

stitt_katea@wpfw.org

The subject line on e-mail requests should begin ‘PSA Request'

Once received, reviewed and approved, PSA's will be placed in the WPFW PSA Log Book, making the PSA available for all on-air programmers to share during their programs.  In addition, WPFW may make the determination to include select PSA's in recorded community calendars.  

To better ensure that your PSA is addressed on WPFW, please ensure the following:

  • The PSA is concise, clear, and legible
  • The PSA does not exceed 1 letter-sized page

• The PSA clearly must include all relevant key information:

Who: The presenter
What: The event
When: The date and time of the event
Where: The location of the event
Contact: How to contact for information (name, phone number or website)

The information must be reflected in the first paragraph of the PSA. 

Note 1: Before submitting, please read through and ensure that the PSA can be read in no more than :45 seconds.

Note 2: The PSA should be received by WPFW no later than 10 business days prior to the scheduled event.

In addition, the following FCC Guidelines must be adhered to:

  • No announcements containing price information. Any mention of value associated with a product is prohibited. This includes statements about interest rates or any other indication of savings or value associated with a product.
  • No announcements containing an inducement to buy, sell, rent or lease.
  • No announcements containing comparative or qualitative language (for example, it's inappropriate for an announcement to read: "Please come to event X, because it's better than event Y", for instance.

WPFW can make the determination to not address a PSA request if it does not adhere to any of the preceding guidance.

WPFW MEDIA SPONSORSHIP - GUIDELINES
(as of 8-7-2007)

"WPFW programming will make the concept of community radio real by providing the local majority population with important and relevant education, information, and entertainment.  Through its programming, the station will act as a networking agent for the community-at-large." (Excerpt from WPFW Mission Statement)

As Pacifica is a non-commercial radio broadcasting foundation committed to the principles of peace and social justice, on occasion, WPFW, which is also based in the jazz aesthetic, may choose to partnership with groups and organizations (Partnering Entity) on events and performances where such natural affinities exist. 

As such, media sponsorship can provide proactive benefits to both WPFW and like-minded groups and organizations.

WPFW Benefits: Event and performance-specific benefits to WPFW may include:

  • WPFW text and/or logo presence on Partnering Entity Website
  • WPFW on-site presence on the night of the event or performance
  • WPFW text and/or logo recognition in the event or performance program
  • WPFW text and/or logo recognition in event or performance E-blasts (text and logo)
  • WPFW recognition in event or performance press release materials
  • WPFW text and/or logo recognition in event or performance flyers
  • Courtesy tickets for WPFW staff and volunteers

• Courtesy tickets for WPFW on-air audience giveaways

Partnering Entity Benefits: Relatedly, media-sponsorship benefits to the presenting or performing Entity may include:

  • On-air interviews with WPFW hosts
  • Programming associated with the event or performance
  • On air ticket giveaways for the event or performance
  • Recorded, on-air Public Service Announcements (PSAs) noticing the event or performance partnership
  • WPFW E-Blasts to 16,000 member list noticing the event or performance partnership
  • Presence on WPFW Website presence noticing the event or performance partnership performance and partnership
  • A link from the WPFW Website to the event or performance
  • Placement of flyers at other WPFW events
  • WPFW programmers as MC's for the event or performance

  

To request media-sponsorship consideration:  Please e-mail the WPFW General Manager clearly noting responses to the following:

  • Event or performance description
  • Event or performance date
  • Description of how the event or performance supports Pacifica principles
  • Description of how the event or performance aligns with WPFW aesthetics

• Event or performance POC for WPFW response.

All requests for media-sponsorship consideration must be received no later than 60 days prior to the event or performance.

The WPFW General Manager's e-mail address is:  pinchback_ron@wpfw.org

WPFW - ON AIR EDITORIALS
(As of 6-2-2008)

On occasion, WPFW will air editorials on a variety of topics, as voiced by general members of the Community, Local Station Board (LSB) members, or WPFW staff. 

Doing so supports the WPFW mission statement, as it makes the concept of community radio real by providing the local population with important and relevant education and information, by the station acting as a networking agent for the community-at-large."  

In order for WPFW to air editorials, the following basic guidelines must be adhered to:

1) The editorial is clear and concise.
2) The editorial is grammatically correct.
3) The editorial can be voiced in 90 seconds, or less.

The WPFW General Manager, or his/her delegate, will work with the editorial requestor to ensure that the requested editorial adheres to the aforementioned guidelines.

Implementation Timeframes

Whether Community, LSB, or WPFW, the desire is to air no more than one of each during any 30-day period.
 
Note -All Community and LSB editorials will end with the following tag:

The positions taken in this editorial may not necessarily be those of WPFW or the Pacifica network, at large.

Editorial request submissions must be e-mailed to Ron Pinchback, General Manager of WPFW, at pinchback_ron@wpfw.org, using the ‘EDITORIAL SUBMISSION REQUEST' that follows.


EDITORIAL SUBMISSION REQUEST


REQUESTOR TYPE (select or circle one):

Community Member ___  
LSB* ___  
WPFW Staff ____


REQUESTOR NAME*:
(*LSB requests must be made by either the LSB Chair or Vice-Chair)


TOPIC:


REQUESTED AIR DATE START:

 

EDITORIAL NARRATIVE:



Kennnedy Center
http://www.kennedy-center./programs/jazz

National Geographic Live
http://www.nationalgeographic.com/nglive/washingtondc/s2008/concerts/index.html

Planet Arlington
www.planetarlington.com